How Black-Owned CBD Companies Like Brown Girl Jane Are Forming Communities Around Cannabis

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Founded by three Black women, Brown Girl Jane has a two-fold mission to improve wellness routines for women of color and advocate for greater diversity in the cannabis industry.

, who discussed his cannabis venture, Viola Brands, which aims to turn 100 Black entrepreneurs into millionaires.

Founded by sisters Malaika Jones and Nia Jones, as well as Tai Beauchamp, Brown Girl Jane aims to build a community around its line of plant-based CBD products, including body butters, facial serums, candles and oils for both internal and external use.Courtesy of Brown Girl Jane Since launching the fully bootstrapped business in January 2020, the cofounders say they’ve reached seven-figure revenue. They attribute much of their success to their focus on community, which they’ve fostered through twice weekly “You Good, Sis?” Instagram Live events, as well as its September Black Beauty and Wellness Summit, featuring speakers including Halle Berry and Jill Scott and networking opportunities for Black women entrepreneurs in beauty and wellness.

“Our purpose when launching the brand was to really be a part of the solution, because we know that the legislation has been unfair towards Black and Brown communities,” adds Nia. “We wanted to use this platform to elevate and support our community as well as diversify an industry that’s historically shut out Black and Brown people.”

 

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