When you lead with transparency and share information, especially financial information, it empowers everyone else - especially fellow female entrepreneurs and people of color who are statistically less likely to reach certain income levels or be in positions of power. By showing others the path to what they want to achieve, you are offering them that their dream is realistic. You give them a reason to believe it's possible for them, too.
For centuries, scientists didn't believe the human body was capable of running a four-minute mile because no one had ever done it before. Then when Roger Bannister completed this feat in 1954, it shattered everyone's perceptions of 'what was possible' and created a NEW reality and new standard for runners. Using As a former school teacher, Jess Glazer views everything through the lens of teaching and sharing in a way that is easily digestible for her audiences.
Glazer believes as a female founder, it is especially paramount to show up without a filter in all areas. There is a misconception that larger social media followings mean more money or easier sales, so by showing other pieces of data about your small business, you can build trust. As a female small business owner, I believe other female small business owners should be transparent with who they are, what they do, and the results they get, but only to the point that feels good to them; this will vary from woman to woman.
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