Everything Maxbone creates, she told WWD, is designed to fill a need either to introduce something that doesn’t exist or didn’t meet the company’s standards .And these quality products have certainly struck a chord for consumers who want to give their pets the best. Notably, Maxbone boasts a 300 percent year-over-year sales growth and had a waiting list of more than 5,000 people for its travel-related items — which alone gave the company a 100 percent sales spike.
“With accessories, you don’t have retention because people don’t have the need to come back as often, but with Maxbone they do,” Fowles-Pazdro said. “It’s about that emotional customer or social media person who is willing to buy another color leash. The way we do four collaborations a year is seeing that the consumer hasn’t come back for three months so a way to get them excited again and get their attention again is by creating a new collaboration.
At the same time, Fowles-Pazdro said, noting that the industry is still very archaic, she is excited that the industry is starting to see competitors creating much-needed, quality products for pets.
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Source: CNBC - 🏆 12. / 72 Read more »