Commentary: Why are some companies confident of being 'recession-resistant'?

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Facing rising rates, soaring inflation and lower growth forecasts, some companies seem strangely bullish and confident they will ride out a looming recession, says the Financial Times' Tom Braithwaite.

LONDON: Are bikini waxes sticky during a recession? A chain of salons based in Texas, European Wax Center, is confident they are.

Garden products company ScottsMiracle-Gro noted that even when most home improvement categories fall in a recession, people keep buying paint and lawn care items. “I wouldn’t say we’re recession-proof,” said chief executive Jim Hagedorn, “but I do believe we’re recession-resistant.” Founded as an Ohio hardware store back in 1868, the claimed resilience through business cycles of ScottsMiracle-Gro has weight. Climate change is a bigger threat to the lawn seed seller than a common or garden downturn.

 

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