KeyBank buys startup focused on student loan counseling in another fintech acquisition

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The Cleveland-based bank announced Monday that it acquired GradFin, which offers counseling to people seeking help with student loan debt.

Cleveland-based KeyBank announced Monday that it acquired GradFin, which offers counseling to people seeking help with student loan debt. CLEVELAND, Ohio — KeyBank has bought another fintech startup, this time acquiring a company that works with people who have student loan debt.

KeyBank has bought a handful of fintech startups over the last few years. Fintech is technology used to support or enable banking and financial services. According to the startup’s website, it has consulted with 60,000 student loan borrowers since 2015. The company also works with financial advisors and“GradFin combines the best of digital and human interaction to create a unique client experience,” Jamie Warder, head of digital at Keycorp, said in a news release.

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