Brightdrop Buys AI Company To Help Customers Make The Switch To Electric

GM’s Brightdrop division, a unit focused on electric work vans, recently bought a company that could give it an edge in artificial intelligence and other software capabilities.

To achieve that goal, Brightdrop recently acquired Marain, a technology startup based in California. The idea is to use its AI-driven software to make Brightdrop’s systems better at analyzing, forecasting, and identifying multi-modal solutions for fleet customers as they plan their journey to full-fleet electrification.

I like to use my first longer-range electric vehicle as an example. When I bought my 2018 LEAF, it was the first electric vehicle I had that could make a road trip of any kind on electric power. Prior to that time, I had a Nissan LEAF that could only do local driving, and a Chevy Volt that switched to gas when the battery got low. The advertised 150-mile range was great for the city, but trying to take the car 150 miles on the highway wasn’t really possible.

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