“I tried going shopping at the mall, but noticed there was a scarce collection of formal dresses,” the 30-year-old said. “It was actually very surprising. It’s still the pandemic-loungewear kind of vibe throughout a lot ofThe dresses she did come across were either too casual or too expensive, so she decided to rent one from a dress rental boutique, something she had never tried before.
In Canada, a rush of new clothing rental businesses began popping up in the years leading up to the pandemic, offering everything from special occasion wear to workwear to maternity wear to everyday wear, but like many companies in the small business retail sector, getting through the last two years was a challenge.
He said now is the time for existing and emerging Canadian clothing rental businesses to lean into that popularity and make resale a part of their business model, which some have started to do. That’s something Blyth Gill is working on with Vancouver-based Tradle, an e-commerce baby clothing subscription business that allows parents to rent and exchange clothes for each growth spurt.
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