Netflix ad-supported plan to launch in November at $7 a month - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

📆 14/10/2022 2:29 PM
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Netflix Inc said on Thursday it will introduce a streaming plan with advertising for roughly $7 per month in November, a move to attract new subscribers after the company lost customers in the first half of the year.

The $6.99 cost for the “Basic with Ads” plan is $3 less than Netflix’s lowest-priced tier without commercials.

Netflix executives had adamantly opposed adding commercials to their service for years. They announced a change of heart in April when the company stunned Wall Street by shedding subscribers in the first quarter and predicting additional defections. He pointed to a Wall Street Journal report that Netflix had set a goal of 13.3 million ad-supported viewers in the United States by the third quarter of 2023.

The ad-supported plan from Netflix will debut in Canada and Mexico on November 1, and in the United States, Brazil, United Kingdom, France, Italy, Germany, Australia, Korea and Japan on November 3.“They’re very well positioned, because they’re a premium brand and marketers are extremely interested in being aligned with quality content,” said Greg Kahn, a former ad industry executive who now runs a media advisory firm.

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