Created by entertainment company Last Tour, best known for its live events, BIME remains focused on bridging theThis year’s anniversary event highlighted a recovered, post-COVID scene, with some 2,500 in-person attendees for both the “Pro” side of the event and over 60 live shows through out Bilbao. Here are some stand out moments: “The pendulum has swung to the less pretentious,” said super manager León when asked about Rosalía’s frequent clean-faced, home-made posts.
It starts with generation an audience, says Igualador, and that requires three steps: “Discovery; I need my audience to discover me. It’s one of the biggest challenges. There are 60,000 songs released per day, and you have to define their place and audience.” The second step, she says, is taking that audience to consume the music. “All our actions have consumption as a final objective.” And finally, there’s engagement. “Once my audience discovers me, how do I keep them engaged.
and concerts, it will also receive promotion and placement on Prisa’s multiple media platforms, including leading Spanish daily El País, leading radio network 40 Principales and its social media.