Cristiano Ronaldo, Arte Moreno And LIV Golf: This Week’s Most Interesting Sports Business Stories

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In this week’s SportsMoney Playbook: The world’s most valuable sports empires, LAFC’s record naming rights pact, and the multimillion-dollar content creator HQ. Plus: how much it costs to attend the Super Bowl.

this week, passing Lindsey Vonn as the winningest female alpine skier in history.

“That record is not going to be the thing that defines my success in my career,” she told us last year.A venture capital firm has raised a fresh $181 million–and $300 million in total–from a who’s who of investors to fuel startups that are

 

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