... [+]Nudebody is a vegan-powered, ‘cleanically’ luxurious body care line, boasting multi-purpose treatment formulations that optimize skin renewal. The Nudebody promise is all about balance: loving all of your nude parts through self-care for a calm mind and energized body.
The cofounding trio came about the idea for Nudestix thanks to Jenny, whose career at MAC ensured daughters Taylor and Ally were consistently surrounded by makeup and beauty. Jenny can be credited for having a hand in creating iconic formulas for MAC, such as “Lipglass” and the Pro Foundation.
As millennial and Gen X consumers themselves, it was critical for Taylor and Ally to make Nudestix clean and sustainable. As a result, even the tins the sticks come in are made of tin plate, which is one of the most recyclable materials. The tins also feature a mirror inside, allowing for the packaging to be reusable. Even from a packaging perspective, everything is PVC free, all outer packaging is biodegradable, and the tubes are recyclable.
As the official spokesperson for the brand, Taylor is vocal and gets vulnerable on the Nudestix platform , as well as on her personal social media channels. “I always treated our customer and our community as a friend,” Frankel adds. “And I think that's always been at the root of everything we do and how we talk to them. How do you humanize your brand? How do you bring a personality and add a human touch? I also think that it comes down to knowing who your customer is, and how they want to be spoken to as well.”