Blood, Sweat, and Lashes: Inside the Competitive and Cutthroat False-Eyelash Market

  • 📰 VanityFair
  • ⏱ Reading Time:
  • 15 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 9%
  • Publisher: 55%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

Just as beauty products sell the illusion of glamour, there’s another story behind the business of fake eyelashes—one that is cutthroat and competitive.

It might be fun to eat popcorn while watching the drama between beauty founders and competitors, likeWet n Wild on Twitter for an eyeshadow palette, but it’s far less fun to experience it firsthand. Lashify litigated against Kiss, and eventually filed a complaint with the International Trade Commission, naming Kiss, Ulta, Walmart, and others.

Lashify hit back that Kiss misstated the commission’s decision and added, “Lashify is hopeful that the appellate court will correct this result to protect true innovators as the US Constitution requires and [that] a US jury that has yet to hear any evidence will protect American inventions.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 391. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines