Michelle Obama launches food and drink company to promote healthy options for kids

Obama said she'd be working behind the scenes to guide PLEZi's mission, which serves as an extension of the"I've learned that on this issue, if you want to change the game, you can't just work from the outside. You've got to get inside — you've got to find ways to change the food and beverage industry itself," Obama said during the company announcement at The Wall Street Journal Future of Everything Festival.

"But once kids become school-aged, we all know drinking only water and milk isn't a reality," she wrote."That's why we created PLEZi as your worry-free alternative — it's got less sugar, less sweetness, and more nutrients like fiber and potassium than you'll find in many drinks out there."

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