Remington Reportedly Made Deal with Call of Duty Maker to Market Guns to Kids

  • 📰 Gizmodo
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

The gunmaker had big plans to market their rifles to young people through 'virtual gaming scenarios' while trying to avoid 'direct endorsement' of shooters.

Gunmakers reveled in the success of major first-person shooters as it gave them the chance to market guns to a market that was escaping them, namely kids. New documents show Activision Blizzard signed a deal with gunmaker Remington Arms more than a decade ago to feature its guns in gaming megahits like Call of Duty: Modern Warfare 2.

At the same time, the gun didn’t actually sell too well in the real world, and it even faced a recall in 2010 after gun seller Bushmaster Firearms—also a company under the Freedom Group umbrella—discovered the gun could shoot multiple rounds continuously, otherwise known as slamfire. Trull told the Journal that CoD fans were “the only positive thing anyone had to say about the ACR.” The story of the ACR is just one piece of Remington’s push to sell guns in games.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 556. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Netflix earnings preview: Revenue growth expectations get ‘dialed back’ by some analystsNetflix reportedly plans to increase streaming fees again in the coming months
Source: MarketWatch - 🏆 3. / 97 Read more »