There is a critical battle brewing in the general smart glasses market. And this industry fight will likely set the future direction for AR glasses.device, the most prominent example of this concept. When the Meta Ray-Ban Wayfarer glasses launched, they had a built-in audio feature and cameras on both sides that could take still and video pictures.
However, the holy grail for smart glasses is one that integrates the video screen into the glass lenses and can show the information you seek as well as through audio responses. These will be multimodal in the broadest sense in that they can deliver a mixed reality experience but not one that includes immersive VR.
The Vision Pro's $3500 price has been a tough sell for the broad consumer market. At this time, it has been bought mostly by gamers, early adopters, and enterprises that are testing it out for vertical applications within their businesses. If this is Apple's true vision, it may seem odd that their first product was a Vision Pro. This heavy, expensive, but exceptional product introduces us to our"spatial" future. However, Apple delivered a product that showed what was possible today, given that the current technology does not deliver a similar experience with AR glasses.
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