One of America’s Largest Distilleries Is Cutting Production as the Whiskey Market Softens

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MGP in Indiana will cut back on making whiskey next year and focus on its own brands

and rye whiskey for other brands, as well as releasing its own in-house labels under the Ross & Squibb name under which it rebranded after acquiring spirits company Luxco in 2021. But the management team just announced that it will slow down production of whiskey because of a softening market, which might not come as a total shock to those following the recent trajectory of American whiskey.

Over the past few years, producers have been hit hard byimposed by the EU on American whiskey that were imposed in response to the Trump administration’s tariffs on steel and aluminum. Now that Trump is returning to office, there’s a good chance those tariffs could rise to a staggering 50 percent next year, which would be devastating to the craft industry and a real hardship on the legacy distillers—and, in turn, on consumers.

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