Hertz is up more than 5% over the past 12 months and more than 12% so far this year.
The pilot program will grant customers access to various automobiles through the two subscription tiers and allow them to exchange vehicles twice a month for different models. The subscription will cover vehicle maintenance, roadside assistance, damage and limited liability protection, the company said.
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Subscription economy
Heard the CEO speak once when she was in town, checked the stock and it was down over 20% that day I think
Rideshare has destroyed rental cars. Bad bet.
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