The cannabis industry has a swag problem

These freebies have reached astronomical proportions and have even started its own entire multi-billion dollar industry turning out quick prints and foam tchotchkes for any old conference, expo, or company picnic imaginable. The cannabis industry is no different, and in fact, may be an even worse offender of pawning off unsustainably made and completely random goods just to get their brand out there.

But cannabis knows better. An entire industry corralled for decades by backward science and racist politicians that is finally getting some legitimate innovation. Cannabis cultivators used to put value in environmental salience, but now the desire to grow capital seems to have taken the lead. Though it’s a semi-viable strategy right now, consumers may hold the cannabis industry to a much higher standard. Bogus said this is all worth considering, “Most companies should consider a swag-free existence. Very few of them actually have people that want their swag, whatever it may be, and it’s hard to strike the right balance between cost, desire, and ROI [return on investment].

When you add up every doob tube and printed pen, you’re getting piles of plastic and junk that is swiftly catching up with our other wasteful industries. Bogus said that to companies, “It only makes sense to think of your marketing spend holistically, and to know the impact of making the right choices, even if they aren’t the cheapest.”

TheGrowthOp We actually have a NewProhibition and FakeLegalization problem.

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