Ring says it asks its users for “explicit consent” so law enforcement can use customers’ footage. On its website, the company explains that it occasionally contacts users on behalf of law enforcement, asking them to share video footage to help the investigation. “Sharing your recordings is completely voluntary and you can choose which ones you want to share if any,”. A user’s three options at that point are to share videos, review videos, or take no action.
“As I read this, it would permit Ring to use shared content for ads. The license makes clear Ring has the right to distribute, sell, and exploit customer content without compensation to users.” “I don’t know if it’s illegal, but that seems like a violation of expectations,” she said. “There’s a difference between public service and profiteering.”
When asked about Ring’s policies, some users were unaware of the company’s ability to perpetually license user content, but had no issue with the doorbell manufacturer creating ads from footage. Howard Fennel, a 69-year-old from Laguna Hills, California, has never been asked to share video with authorities, but said if he did, he’d be fine with Ring using it for Facebook ads.
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