simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.Best Western is trying to beat the odds, using artificial intelligence to personalize ads using IBM Watson Advertising.
"Travel is on the bleeding edge of customers' digital experience," Best Western CMO Dorothy Dowling said."So travel has been on the forefront of digital innovation. This is a dynamic ad unit that provides much more personalization." "In travel, people are shopping longer and even after they purchase," Dowling said."So we're going for engagement and getting them to purchase, but also to make sure they don't cancel and then repurchase somewhere else. We're really on a journey to know our customers better."Marketers are in the early stages of using AI.
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