simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.Ahead of the launch, Disney Streaming Services' CTO Joe Inzerillo broke down the toughest challenges in getting the service off the ground, and how the platform will work to keep subscribers coming back month after month.
While much of the current attention is on getting the service off the ground, Inzerillo said his team is also working on improving content recommendations to prevent cancellations. Disney Plus will be the company's "crown jewel" in streaming, Kevin Mayer, chairman of the direct-to-consumer and international business at Disney, said at the same event.Disney Plus got off to a bumpy start in the US on Tuesday, when many peoplewhile using the service. A Disney spokesperson said the problems were due to higher than expected demand, and that the company was working rapidly to fix them.
The largest test for Disney Plus was in the Netherlands, where a limited version of the service was tested for the past two months. There were glitches there, too. The biggest problems were on older devices, like smartphones and streaming media players that were released years earlier, Inzerillo said.
Aside from some of the infrastructure issues, the biggest challenge Inzerillo said he faced that was unlike any other platform he worked on was in translating Disney's big blockbusters to home TVs and mobile phones, without compromising on creators' original visions, and sparing users' mobile data or broadband plans.
"What Jon Favreau sees in the edit suite is what he wants you see in your living rooms," Tom Lattie, senior director of commercial partnerships at Dolby said, referring to the director behind "Iron Man" and showrunner of the Disney Plus original series "The Mandalorian."Dolby has been a frequent partner of Disney, which released all of its major films from the past two years in Dolby Vision and Dolby Atmos, the company's audio format.
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