The Critical Business Relationships Most Women Overlook

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It’s not enough to be a high performer; you must have strategic relationships with those around you. Unfortunately, many women fall short in one key area: creating excellent relationships with their direct reports.

Most of us recognize the value of relationship building within our organizations. Finding the time and making the investment are what make it challenging, however. As a women’s leadership coach, I often speak with women about the critical importance of . It’s not enough to be a high performer; you must have strategic relationships with those around you. Unfortunately, many women fall short in one key area.

Where many of the women I coach are not investing is in peer relationships. Whether they don’t see the value in or have de-prioritized these connections because of time constraints, time and time again I hear from women who are not looking at strategic relationship building from a horizontal or cross-functional perspective.]If you’re only focused vertically, you lose strategic perspective. Your work is important, but only to the extent that it influences other work within the organization.

You never know when one of these peers might become your next boss. Getting a head start on that relationship will offer you a distinct advantage. It’s not about who you know; it’s about who knows you. So, you have to make a concerted effort to make yourself known. Here are some steps you can take to better build connections with peers.Most organizations have significant cross-functional communication challenges. Silos result in redundancies and inefficiencies that undermine overall productivity. You have the opportunity to break down those barriers by proactively reaching out to peers to exchange information.

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From Side Hustle To Million Dollar Plus BusinessI am president of Ventureneer, a digital media and market research company that helps corporations reach small businesses through thought leadership. My book, Forget the Glass Ceiling: Build Your Business Without One, provides women entrepreneurs practical advice for overcoming the barriers they face. In 2017, she was recognized as one of 17 Inspiring Women to Watch in 2017 in Inc. In 2016, I became a mentor for WE NYC and in 2015, I won the Madam C.J. Walker Business Leadership Award from the National Minority Business Council. I was named a 2013 and 2012 Small Business Influencer.
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