A View from the Top with Giles Gibbons, co-founder and CEO of Good Business

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Good Business wants to break down the belief that it costs companies more money to be ethical – and harness the influence they might not realise they have, Giles Gibbons tells Martin Friel

, one that does not place the importance of profit above all else, has been building for some time, and businesses are being forced to rethink their place in society.

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All form over substance. PR gone 'Ethical'. Yeah Right !!!

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