MLM make-up brand Mary Kay announces exit from Australia and NZ, citing 'market conditions'

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Global make-up brand and multi-level marketing business Mary Kay announces its withdrawal from Australia and New Zealand.

"I remember my mum in the 1970s was an Avon lady … and in order to stay socially connected these types of business models worked really well," Professor Mortimer said."The younger market are now looking at emerging, exciting brands like Mecca or Sephora, or those types of brands where there is an experience involved in the purchase of makeup — like make-up classes or blogs.

"If you were dependent on deriving an income it was more difficult to do so unless you were very high in the pyramid," he said.Anna Jenkins, a senior lecturer in entrepreneurship at The University of Queensland's School of Business, said people who were considering signing up for MLMs should research the products and have an understanding of how much profit they could make before they did so.

She agreed market trends, particularly a challenging global retail environment, were bigger contributors to Mary Kay's withdrawal from Australia than any interest generated in MLMs."Even international brands are pulling out as well as local brands having to shut down.""It's a similar type of experience to when you lose your job, you've now lost your role," she said.

"The consultants have shared Mary Kay's disappointment in its withdrawal from these markets … and is providing support to help them transition out of the business," the statement said.

 

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Tboned by the new Canadian startups

Subject of some brilliant cartooning

What's happening with Mary Kay? Jeesh!

AKA: People are not spending enough money.

“The women there were too beautiful and confident with their appearance so we found it hard to sell our stuff”

Yay another scam artist dealt with

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