Ocado: From online grocer to tech giant riding on pandemic boost - Business Insider

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How Ocado went from understated British grocer to a $18.4 billion tech giant, as the coronavirus pandemic confirms the future of grocery shopping is online

REUTERS/Peter Nicholls

Trapped at home, or faced with hours waiting only to find empty shelves, more people than ever are turning to online grocery shopping. But Ocado, and the grocery sector at large, have found themselves booming in light of astronomical demand. The pandemic has left companies around the world reassessing how the habits of their customers will change. Nowhere has this been more apparent than in grocery shopping.

"They could be doing even better than they are because they deliberately limited their growth," Matt Botham, a strategic insight director at the Kantar data consultancy, told Business Insider. "Ocado has been absolutely smashing it during lockdown," Fawad Razaqzada, a financial market analyst, told Business Insider.

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