more than 20% to $1.42 billion between 2018 and 2019 — suggesting it's an underserved market by incumbent insurers that's growing and ripe for disruption. Moreover, by broadening its product suite, Lemonade will become a bigger threat to incumbents.
Lemonade will be able to cross-sell coverage to existing customers, while spending less on marketing. of its existing customers have pets, and with the option to bundle policies for a discount, it'll be able to cross-sell its new product as an attractive option to policyholders, which will help control marketing costs.Join other Insider Intelligence clients who receive this Briefing, along with other Fintech forecasts, briefings, charts, and research reports to their inboxes each day.
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