ChipotleChipotle is working with Tractor Beverages to offer a new line of teas, aqua frescas, and lemonades starting in July.
"As the dining experience has reached new heights, consumers deserve better. They deserve an opportunity to choose," CEO Luke Emery, a former Coca-Cola executive, said.When diners enter a Chipotle or open the company's app this week they'll have a handful of new beverage options to choose from. "As the dining experience has reached new heights, consumers deserve better. They deserve an opportunity to choose," CEO Luke Emery, a former Coca-Cola executive, said. "As the restaurant industry has evolved and elevated the dining experience by offering better for you ingredients, the beverage industry has not."
In terms of size and viewpoint, Chipotle is the ideal partner for Tractor. Chipotle was founded on the principle of bringing better fast food to consumers, and it touts its relationships to farmers and it's ingredients as "real." Chipotle also has over 2,000 locations. At Chipotle, for example, Coke products will still be available. But, Tractor's lemonade, hibiscus lemonade, mandarin agua fresca, and berry agua fresca will fill a hole in Chipotle's menu, said Chris Brandt, CMO of Chipotle. Brandt's team was looking for "beverages with integrity," he said. "We're really excited to serve drinks that serve a purpose" but "the most important thing is how good they taste.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Nigeria Nigeria Latest News, Nigeria Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
9 stock picks to buy for outperformance, most innovative companies: BofA - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. XeuleBot
Source: BusinessInsider - 🏆 729. / 51 Read more »
Quibi CEO Meg Whitman: What it takes to run any size company - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. DanSchawbel Has anyone ever done a piece on if she’s actually a good ceo? It’s like musical chairs of incompency for high paid plutocrats DanSchawbel She flopped in a pandemic. Nobody even knows what quibi is. DanSchawbel Meg Whitman’s new book. “How I drove Hewlett-Packard into a ditch and made a fortune doing it”
Source: BusinessInsider - 🏆 729. / 51 Read more »
The 25 best US companies for Black, Indigenous, and employees of color in 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Nikola plummets 21% after company files to sell 24 million shares - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Pump and dump
Source: BusinessInsider - 🏆 729. / 51 Read more »
Disney reportedly slashes Facebook ad spend amid big-business boycott - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Not because they don’t like facebook, but because they’re cutting costs... Thank you Disney FB is crap you don't need and propaganda you don't want. Are they boycotting it just cutting budgets?
Source: BusinessInsider - 🏆 729. / 51 Read more »
6 ways to develop devoted customers and strengthen brand loyalty for your small business - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »