in the face of the unknown effects of a slew of shelter-in-place orders and a global pandemic.
But in the last few months, some brands have begun to hire influencers for sponsored posts and campaigns, even in theNew data from, a social-media marketing company, looked at data from over 8,000 brands to track the efficiency of partnerships on Instagram between April and July of 2020. Socialbakers defined "efficiency" as the difference between the engagement on an influencer's branded post and the average engagement of that brand's Instagram content.
Socialbakers found that healthcare, as a category, had the highest efficiency, with an efficiency index of 4.99. Airlines had the lowest efficiency during this time period, with an index of 0.08. Socialbakers said it considers any efficiency index of 1.00 or greater as the sign of a successful brand partnership.
In April, Socialbakers' data showed a decline in influencer marketing efficiency across all industries. But by July, the overall influencer marketing efficiency rate had started rebounding. Here are the industries with the highest influencer-marketing efficiency between April and July 2020:
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Nigeria Nigeria Latest News, Nigeria Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SUCESS INSIDER: Accenture salary data, Okta, influencer marketing - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Harvard Business School's virtual recruiting plans during the pandemic - Business InsiderEXCLUSIVE: Inside Harvard Business School's plans for helping students land coveted jobs and internships during the pandemic, including an army of virtual career coaches and a more flexible recruiting timetable
Source: BusinessInsider - 🏆 729. / 51 Read more »
How the pandemic is actually helping ALS research - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. OpenLearning ASX:$OLL & Australian Trade and Investment Commision Deal OpenLearning=ASX:$OLL Quarterly activities report. This is a stock price trading chart of OpenLearning:=ASX$OLL If you look at the current chart's of OpenLearning, you should see that it's in a breakout and with the current pandemic crisis it's possibly going 🚀 About the author of ‘How can we thrive working from home?’ Cherie Diaz is the Managing Director of Australian operations at OpenLearning Limited (ASX:OLL)
Source: BusinessInsider - 🏆 729. / 51 Read more »
3 reasons I'm keeping cash at home thanks to the pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Do You Want To create 3d Amazing Video Intro Logo Animation Video In $5 ? Contact Me : LogoAnimation MadeOnFiverr Top Logo Animation Best Logo Animation Hi, Are you looking for a Logo designer, Logodesign, photo-editing,photo-retouching, Flyer, etc? Interested in working with me? Feel free to contact me. yeah...I'm sure we'll all just jump on that.
Source: BusinessInsider - 🏆 729. / 51 Read more »
How Homebase became one of the most accurate economic forecasters during the pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
The new rules of freelancing: Pitching in a pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. let’s go taylormooresays in the pic Tell me how to thats interestibg plz.
Source: BusinessInsider - 🏆 729. / 51 Read more »