The Durian Gang founders Fion Wang, Emily Tan, Vivian Khor and Gina Chee. — TODAY pic
The challenges began right from the start, as they were young women entering a male-dominated industry. With a target customer base of those between the ages of 18 and 35, the Durian Queens only offer their goods via pre-order and delivery, a strategy which has proven to be “profitable from day one” and “risk-free”, they said, though they declined to reveal their margins.
Sometime in June, Lim and her two friends realised that there was a demand for durian delivery services among their peers, and so they decided to take up the durian supplier’s offer and launched their business just two weeks later. But even during durian season, he tries to innovate. His best-selling product since starting his business three years ago is durian topped with 24k gold flakes.