Become an InsiderAn increase is social media consumption amid the pandemic has translated into a positive sales growth for DTC clothing brand Ivory Ella.from the brand's account that was posted in June caused a jump in sales for the brand's rainbow hoodie.
Sales for Ivory Ella's rainbow hoodies increased by 41% week over week after the video was posted. And according to the brand, this type of sales impact is a standard byproduct of repurposing UGC on the brand's channels. DTC clothing brand Ivory Ella is one of many direct-to-consumer brands leaning into social media amid the pandemic.
"With so many families stuck home during quarantine, there was a clear spike in social media use and we saw that as a clear opportunity to capture more customers," said Bethany Muths, the chief brand officer of Ivory Ella, a for-profit clothing company affiliated with the conservation of elephants. "We used social media to understand what causes our customers cared about and then created campaigns to support those beliefs.
While Ivory Ella currently has over 2.8 million followers across Instagram, Twitter, Facebook, and TikTok, the brand has been particularly active on
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