Some former Triller employees are wary of monthly active user count - Business Insider

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Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed

and on more than 2.7 billion devices. Triller used Localytics to measure user activity via proprietary code added to its iOS and Android apps in addition to raw user data it collected from devices running its apps and from servers responding to network requests from those device.

In a statement, Triller CEO Mike Lu said the former employees were "disseminating inaccurate information" to Business Insider and that "relying upon probably false information is concerning." Lu told Business Insider: "As for our users, we can validate each and every one of our 239M plus of them and have two separate third party analytics companies preparing independent analyses based on transparent data access."More recently, Trillerafter it provided estimates of Triller's app downloads that contradicted the company's publicly reported numbers, TechCrunch first reported.

"Triller was rather impressed with our analysis and has signed up to become a customer in an effort to have us help them get a better understanding of their competitive landscape," the spokesperson said. "Triller agreed to share all of their real performance data with Apptopia, and we thought it would be better to first look at their real data, analyze it, ask questions, understand it, etc., prior to publishing anything and having a big impact on a fast-growing business.

"Sensor Tower is in no way disputing Triller's officially published metrics or their accuracy," a Sensor Tower spokesperson told Business Insider. "In cases where an app publisher has released its own figures, regardless of whether they're a partner like Triller or not, it is our policy to defer to them as the de facto source of truth from that point forward and not share any specific metrics outside our platform and subscriber base.

 

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