GameStop, Microsoft partnership sends games retailer's shares up 44% - Business Insider

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GameStop partnered with Microsoft to sell a new Xbox console bundle and upgrade its stores, and its shares spiked 44%

GameStop shares rose 44% on Thursday after it announced a multiyear partnership with Microsoft.

It will roll out the use of Microsoft Dynamics 365, Teams, and Surface devices in its stores and offices, it said.Visit Business Insider's homepage for more storiesGameStop on Thursday announced a multiyear partnership with Microsoft to upgrade its stores and offer a new Xbox console package for no up-front cost — sending its shares rocketing by 44%.

GameStop will use Dynamics 365, Microsoft's suite of cloud-based business applications, to standardize its back-end and in-store operations including finance, inventory, e-commerce, retail, and point of sale. GameStop will also use more Microsoft Surface laptop-tablet hybrids in-store, and roll out workplace subscription suite 365 and instant messaging app Teams to more than 30,000 staff. This will make staff more productive, it said.The announcement sent GameStop shares 44% higher at close on Thursday, their biggest one-day rise on record, and up 5% in extended trading,

 

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Over hype. Unless gamestop makes big internal changes that company is doomed.

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