News Formal

Cofounder of vegan snacks startup Proper gives 5 lessons for success - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 55 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 51%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

This founder took her vegan snacks brand from $1.3 million to $52 million in retail sales value over a decade. She says naivety is the secret weapon for success.

Become an InsiderCassandra Stavrou left her ad agency job at 25 and launched the vegan snacks company Proper in 2011.

In an interview with Business Insider, Stavrou revealed the key lessons she has learned while growing the business.The company is best known for its colorful bags of healthy popcorn, Propercorn, but it now offers a variety of vegan snacks. The company is best known for its colorful bags of healthy popcorn, Propercorn, but has now expanded into flavored chips.Proper reported $20.5 million in revenues in 2019, from $16.5 million the prior year. The company told Business Insider that the retail sales value of its products grew from $1.3 million to $52 million over the last decade.

But stores need at least four months, and that left her with only two months to move the entire order. "It could have bankrupted us, but we sold harder than we ever thought possible and … it drove the momentum and it was the kickstarter of our growth trajectory," Stavrou said. When recruiting, focus on diversity: the more diverse and representative the team is, the more interesting the discussion with them will be — it needs to be a priority when recruiting, she said.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in NG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

An inside look at the app that's like Duolingo for disaster prep - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside the heated debate over TikTok rival Triller's user count - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

The top 12 VC firms most actively investing in early-stage AI startups - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

How adtech vet Paul Palmieri is pitching his new e-commerce startup - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Amazon giving Prime Day free ad credit to new advertisers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »