How HBO Max's marketing team turns free-trial users to paid customers - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 44 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 51%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

How HBO Max's marketing team works to turn free-trial users into paying customers and prevent cancellations

Become an InsiderWarnerMedia's HBO Max launched in May, using a seven-day free trial offer to entice users to sign up, and persuade them to become paying subscribers.

Christine Miller, director of campaign management at HBO Max, shared specific steps the streaming service takes to engage its free-trial users — whether they know the HBO brand or are new to it — during software company. She spoke at the event because HBO Max uses Braze tools, including its Canvas customer-journey-management feature, to automate and personalize messages to users.

On the first day of the free trial, HBO Max greets people with a general welcome email that features new and trending shows and movies, and pushes the breadth of content on the service. HBO Max is digging deeper into the reasons people cancel, and testing marketing that could convince them to stick around

"I'm a strong believer in that we have to look beyond just what someone is watching and also look at how they are watching it," Miller said.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside the Amex Centurion Lounge at JFK Airport; tour, photos, details - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. EndSARS EndBadGovernmentinNIGERIA EndPoliceBrutalityinNigeria 🔥 Check It Out 🔥 Fantastic very clean and elegant
Source: BusinessInsider - 🏆 729. / 51 Read more »

14 Fashion Insiders on the Best Strapless Bras on the Market14 fashion insiders on the best strapless bras on the market.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »

Stock market analysis: 5 forces that will shape US demand in 2021, GS says - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. good Economic recovery will be built on educated upskilled workforce We know from experience, economic downturns lead to upturns in demand for education. An undisclosed amount of government funding will be invested in Micro-credentials. Future of Education 👩‍💻❤👩‍🎓 Marketplace for online microcredentials OpenLearning to solve a skills shortage
Source: BusinessInsider - 🏆 729. / 51 Read more »

Stock market crash: 3 'nonsensical narratives' making equities dangerous - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. good It WILL be an epic crash, not IF, just WHEN! WileGenius
Source: BusinessInsider - 🏆 729. / 51 Read more »

6 free online courses on diversity, equity, and inclusion to enroll in - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Take action today and invest in bitcoin and start earning massively right from the comfort of your home without doing the daily 9-5 jobs , DM me now if interested . I'm a Professional Motion Graphics Designer. Check out! I will create high quality animated logo intro and outro video (please check and order now) 3D Logo Animation, Intro & Outro, Gaming Intro, Short Video AD, Note: DIVERSITY IS: Latino 18% of pop Black 12.5 %, Asian 6%, Native Amer 1% percentages come from the US Census Bureau on minorities
Source: BusinessInsider - 🏆 729. / 51 Read more »

Why I'm happy to pay $70 a month for term life insurance - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »