Vice's Nancy Dubuc talks about platforms, revenue diversification: 2020 - Business Insider

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Vice Media's Nancy Dubuc says publishers should be wary of Google and Facebook initiatives to fund news

, including Business Insider, for supplying news and video content like Facebook Watch shows.

"There is no transparency, so we can keep having these conversations and we want to be good partners. Historically we've had a great relationship with YouTube and Google — but what is the value exchange for the information that these companies are gaining to build their algorithm and products off of their learnings from [media] companies?" she said.

One of her biggest mandates since joining Vice Media in 2018, replacing Shane Smith, has been to diversify revenue beyond advertising, to the likes of video and TV deals.

 

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