How one woman is diversifying the wine industry, one Zoom at a time

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Jirka Jireh started Industry Sessions, a virtual wine class and tasting for BIPOC. How she's trying to change the wine industry one Zoom at a time.

“That first class, James and I were buying the wine,” Jireh said.The two put together a curriculum that built on some of the pre-COVID-19 industry seminars Sligh was teaching, focused on the Roussillon region in France, and hosted the first Industry Session on June 21 in front of about 60 participants.“It became a very grass-roots effort throughout the natural wine community,” Jireh said.

By that third class, Jireh and Sligh had created a model that included multiple speakers and breakout rooms where participants tasted wines and compared notes in a small group setting. Following the sessions, the pair asked for feedback, which prompted the start of a study guide that included a glossary of terms that came up during the various classes. They implemented the practice of “tagging” people during introductions to avoid dead air time and started including pronouns in Zoom names.

LaShea Delaney, a Los Angeles writer and sales rep for Sacred Thirst Selections and Roni Selects wine importers and distributors, says she’s attended all but one of the sessions. The 37-year-old met Jireh during a podcast conversation earlier this year about Black women in wine.“The sessions just seemed like the best possible thing to bring together people that are interested in wine and involved in wine who are also people of color,” Delaney said.

Jireh and Sligh have tied their curriculum to the natural wine movement, believing that the genre lends itself to a more accessible, inclusive price point and ethos surrounding wine and winemaking.“I think natural wine feels like something that more people can relate to,” Sligh said. The natural wine world tends to attract younger fans, who make a willing audience for lesser-known grapes and regions that tend to produce more affordable wines.

 

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