SINGAPORE - Entering Ikea’s latest planning studio in Jurong Point shopping mall is a little like playing, a video game popular for its theme of emulating life. Homeowners will not get to pick out virtual characters at the design studio — unlike in the game. But like playing it, they will get to visualise, design and fit out a virtual home from scratch.
The master bedroom in a three-room HDB flat, featuring Ikea’s smart home lighting solution and its Wi-Fi speaker that doubles as a bookshelf Much like how Ikea is known for its affordable furniture and fittings, the retailer now also wants to dominate the affordable interiors market. In its partnership with Livspace, the renovations start-up will allow for an end-to-end solution to be provided. This ranges from renovation works, fitting out flooring, to opting for the right shade of wall paint.
Ikea, in partnership with Livspace, offers a full suite of interior design, planning and renovation services The partnership between Ikea and Livspace began in October 2019, when the furniture giant was still in the nascent stages of trialling a workable model for its renovation and interior designs solution.
But even though Ikea already had two dedicated carved-out zones for its new service, there was still a need to roll out a standalone studio focusing on renovation and design. “The whole mindset actually changes when you actually show customers that you mean business. That was then what our gut feel was, and so far it seems to be the right gut feel,” Ong says.
At the Jurong Point outlet, homeowners will get to visualise, design and fit out a virtual home from scratch If buying patterns for Ikea’s renovation and fitting packages are tied to a physical store, then it makes sense to have more retail shopfronts, which can capture walk-in demand.
Is this its desperate moves because loosing sales due to poor customers services and product quality? I am one of those and have not bought anything there for more than 10 years! Didn’t even visit their stores too. Ikeasg_promo
Smart marketing there Ikeasg_promo