It was part of an announcement of a continuation and expansion of a domestic investment plan that was first set at $350 million back in 2018. The company said, it has significantly outpaced that over the past three years.
The shout-out is interesting because while Apple has been ramping up content spend for Apple TV+, the streaming service rarely gets a mention at the corporate level by its enormous parent company. “The company will also grow its teams in Culver City to more than 3,000 employees by 2026, expanding its state-of-the-art campus with additional space for these employees and more.”
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