Woolies has introduced Dermalogica as it brings in more guest brands to boost beauty business

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Woolies has introduced Dermalogica as it brings in more guest brands to boost beauty business | BISouthAfrica

Woolworths now sells professional skin care products by Dermalogica.

Although available only online, Woolworths customers will now be able to access Dermalogica's skincare services, such as the face mapping tool that provides skin analyses and expert advice for consumers.The move is in line with its plans to drive growth specifically in its beauty offering, where it has ambitions to be a destination for shoppers' beauty needs.

Its apparel offering has primarily been to blame for the underperformance; excluding fashion, beauty and home increased 18% on average during the period.

 

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