or opt-out. The tracking refers to gathering information about you and using that to help advertisers from other companies.
“Our advertising business was disrupted by changes to iOS ad tracking that were broadly rolled out by Apple in June and July,” said Spiegel. He continued, “While we anticipated some degree of business disruption, the new Apple provided measurement solution did not scale as we had expected, making it more difficult for our advertising partners to measure and manage their ad campaigns for iOS.”
Despite the terrible effect on his business, CEO Evan Spiegel is an avid supporter of app transparency. He said that Apple’s iOS privacy changes were “really important for the long term health of the ecosystem and something we fully support.