Small Business Spotlight: Málà Project

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Restaurants and their employees have been hit hard around the world. Amelie Kang, the founder of New York City’s Málà Project, is no exception.

Restaurants and their employees have been hit hard around the world. Amelie Kang, the founder of New York City’s MáLà Project, is ready to bounce back.Women running their own companies? We love to see it. In our series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status. Here, tips for raising funds, developing a marketing strategy, navigating social media, and more—straight from women who have done it themselves.

“Everything was happening so fast,” Kang says, “from the moment the pandemic hit to the time we were ordered to shut down our operations.” We could have stayed open for takeout, but we couldn’t risk that. A lot of our cooks live in Flushing, Queens, so commuting was just a little too scary at the time. We closed for two months and then opened for takeout in June of 2020. We did outdoor dining when that became possible, we slowly worked our way up to indoor dining at half capacity, and then eventually, full dining service.

 

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