Peyton Manning, business partners connect latest bourbon launch with helping small golf courses

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Peyton Manning's Sweetens Cove is launching a new product this week: Kennessee bourbon, a blending of Kentucky and Tennessee bourbons.

“I’ll go to Tavernetta and see it behind the bar and I think that’s pretty cool,” he said in a phone interview with The Denver Post.

The cost of each bottle is $60, and to emphasize how this idea was created by visiting the nine-hole Sweetens Cove golf course in Tennessee, the company is unveiling the “Give-A-Little Project.” Five dollars from the first 10,000 bottles sold will be donated to small golf courses for improvements. Courses can be nominated by direct messaging @sweetenscovespirits on Twitter.

Said Mark Rivers, a Sweetens Cove partner: “We’re really proud of our direct lineage to golf — if it wasn’t for the course, there wouldn’t be this bourbon.” “We’ve been profitable every minute we’ve operated, literally from Day One, which makes us a unique animal in our space,” Rivers said. “We have the benefit of marketing premium products that tend to operate at a higher margin and we run a lean, mean, operating machine. We literally don’t have an office.”

 

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