Millions of dollars are flowing into US cricket. But is there a market for the sport?

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America is the largest sports market in the world. But can cricket really establish a foothold where others have failed?

World Cup winner Liam Plunkett is one of 30 professionals who will bring their experience to cricket in the US.World Cup winner Liam Plunkett is one of 30 professionals who will bring their experience to cricket in the US.Last modified on Mon 23 May 2022 12.13 BSTFrom the unlikely scenario of American kids swapping their NFL football for a cricket bat, to quizzical looks about the financial viability of the game in North America, skeptical eyebrows are usually raised.

Millions across the world – particularly in India – have tuned in to see star performers like Andre Russell roll out for the CPL’s Trinidad Knight Riders. That’s a sure sign, according to Mysore, that a foray into the already heavily saturated US sporting market would be worth it, from an Indian perspective alone.

“My vision when I took over KKR, was that we could acquire assets around the world, which are very similar, and we build expertise in building a franchise, and making it successful and building a model there. But the next challenge was how can we take that model and replicate it around the world under the mother brand of Knight Riders? That’s what we have done in the CPL and we will do in the United States.

Few IPL franchises have been able to follow KKR’s lead and it remains unclear if others will take a chance with MLC, who have a number of American based sports investors to help with transition.

 

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No

no. yanks associate it with Britain. their cricket is called baseball. it's about cultural exceptionalism

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I argue with a friend that I will gather 1000 people on the stream, help if there are 1000 online, I will take off my bra

Tragics everywhere

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