A logical continuation of networking and personal branding is to integrate your local business with others. Find companies that serve your target audience but are not your direct competitors. Synergy with them opens the way to more global PR campaigns and the exchange of customers.
There are two types of emails: operational and marketing. Operational is used for notifications about changes of a user status or his actions: sign-ups, purchases, payments, and so on. Marketing emails help you to promote and sell your services. Some ideas for content topics we proposed in the second part of this series.
There are hundreds of directories for any kind of business – here are some resources to start: Craigslist, Yelp, Locanto, Offerup. Also, look for specific listings for your industry and location, so you cover all possible channels.QR codes are a very powerful tool for reinforcing your business reputation and collecting customer feedback. Just put QR codes with invites to leave a review at reception, tables, public places, and doors – it'll increase the number of reviews dramatically.