Michigan-based Kellogg moving HQ to Chicago; will split into 3 companies

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Kellogg, the maker of Frosted Flakes, Froot Loops and Eggo, will split into 3 companies; corporate HQ moves to Chicago.

NEW YORK Kellogg Co., the maker of Frosted Flakes, Rice Krispies and Eggo, will split into three companies focused on cereals, snacks and plant-based foods.

Kellogg’s had net sales of $14.2 billion in 2021, with $11.4 billion generated by its its snack division. Cereal accounted for another $2.4 billion in sales last year while plant-based sales totaled around $340 million. Cahillane will become chairman and CEO of the global snacking company. The management team of the cereal company will be named later. The board of directors has approved the spin-offs.

Big-name companies have begun to split up at an accelerated pace, including General Electric, IBM and Johnson & Johnson, but such splits are more rare for food producers. The last major split in the sector was in in 2012, when Kraft split to create Mondelez.

 

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