NEW YORK, Sept 3 — From glossy magazine covers to generation-defining on-court styles, Serena Williams took a bow at the US Open on Friday, having rewritten the fashion playbook for female athletes while building an empire of her own., to announce she was “evolving away from tennis,” before taking to the court in her bedazzling Nike sneakers at the US Open this week under the watchful eyes of the magazine’s grand dame, Anna Wintour.
She famously competed in Flushing Meadows in a denim skirt in 2004 and ruffled feathers at Roland-Garros in 2018, when she wore a black catsuit to keep her circulation going after developing blood clots in the days after giving birth. The moment was an instant classic and showed she could harness fashion to disrupt the status quo, said Katie Lebel, a researcher of gender equity in sport and assistant professor at University of Guelph.
Serena and her sister Venus brought Black style to the overwhelmingly white sport when they first took the court as professionals in the 1990s, facing criticism for wearing beaded braids in competition. File photo of Serena Williams reacting during match against Czech Republic's Karolina Pliskova during the Australian Open quarter final match at Mebourne Park in Melbourne, January 23, 2019. — Reuters picWilliams’ friendship with late Louis Vuitton artistic director Virgil Abloh resulted in one of her most memorable US Open ensembles, a ballerina-inspired Nike kit in 2018, when she got tantalisingly close to clinching a record-equalling 24th major title but came up short in the final.
“Williams may be retiring from tennis, but I’m guessing her influence on fashion is just getting started. Without her gruelling training schedule, I’d think she would have even more time and energy to focus on this category,” said W Magazine Fashion Director Nora Milch.
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