The youthfulness of this cohort is further testament to its sustained force as a growth driver. The most common age among U.S. Latinx is 11 years old. That compares to 58 years old among Anglo-Americans, 27 for African-Americans, and 29 for Asian-Americans.
“As I’ve run major companies across the globe, I have found that making sure capital is flowing to where the growth is catalyzes more growth and generates the greatest returns on investment,” says Trujillo. He points to a recent, which found that if the Latinx cohort were able to access equity capital at the same rate as the Anglo-American cohort, the American GDP would grow by nearly $1.5 trillion.
“As an American whose family’s roots here go back nearly 500 years, I believe our founders built our country on principles that have resulted in the economic growth associated with global leadership and competitiveness. That has included investing in all people who are productive, competitive, and creating growth,” Trujillo explains. “Today, that is not happening in America. We can make it happen by building new investment structures and processes that assure the sustained growth of our economy.
Trujillo definitely feels that his current work is aligned with his life purpose. “I have been blessed in many ways and believe when fortunate, we all have a duty to give back,” he says. “Our country has many challenges ahead of us such as an aging population, inflation, and supply chain issues. It just so happens that our country also has a unique and distinguishing population cohort that is growing, youthful, productive, entrepreneurial and patriotic: the U.S. Latino.
For aspiring entrepreneurs, Trujillo has this advice. “Pursue your dreams with conviction, solving a problem which others have not and that customers will find value in and be willing to pay for. Then innovate continuously. Stay focused on delivering results.”
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