Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less. “Package innovation takes a bigger role,” when shoppers are worried about spending, CEO James Quincey said Tuesday during an analyst call discussing third-quarter results.
Coca-Cola\n \n has already been selling smaller containers and multi-packs with fewer cans. In the third quarter, the company introduced a value collection that offers customers products in a variety of sizes. Those items, available at some stores in the US, are “helping to retain and recruit more consumers while creating value for our customers,” Quincey said.