The clock is ticking for Apple. It officially has 24 months to release a USB-C iPhone under new EU rules. | Business Insider

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The clock is ticking for Apple. It officially has 24 months to release a USB-C iPhone under new EU rules.

Greg Joswiak, Apple's senior vice president of worldwide marketing, said Apple willwith the rule, while speaking at The Wall Street Journal's Tech Live conference in October.

Apple iPhones use the Lightning charging port now for wired charging, and the European market is an important one for Apple that it can't ignore. The company holds around 23% of the smartphone market share in Europe, according to Strategy Analytics' 2021At the WSJ conference, Joswiak said he"doesn't mind governments telling us what they want to accomplish," but that Apple's engineers are"pretty smart.

 

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