Superbowl LVI was crypto's coming out party. This year, the party's over | CNN Business

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Why the ‘Crypto Bowl’ won’t be back this year

Super Bowl LVI was the crypto world’s coming out party. Buzzy firms made bold pitches last year, and shelled out millions of dollars on ads encouraging viewers not to be afraid of this new-fangled digital investment — and for God’s sake don’t miss out on this exciting opportunity! You can expect a lot less noise from Team Crypto during Super Bowl LVII next Sunday.

” Crypto marketing adapts Despite what is being called a “crypto winter,” sports advertising remains a crucial avenue for the digital curency, marketing experts say, as their target demographics share significant overlap — sports fans and crypto traders tend to be mostly male and mostly young. But turmoil in the crypto space means marketers are changing their tactics.

 

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